StubHub

The Challenge:

StubHub, a global leader in ticketing and live events, partnered with Monday Talent to find a Vice President of Global Communications who could lead a high-impact strategy across continents. The role required a seasoned communicator with the ability to shape brand narrative, support business objectives, and engage seamlessly with regulators, stakeholders, and fans. After an underwhelming experience with a larger agency that lacked depth in digital entertainment and sports media, StubHub turned to Monday Talent for our tailored, high-touch approach, seeking a candidate whose expertise would elevate the brand on a global stage.

The Search:

Monday Talent led the search with precision, drawing on deep expertise and trusted networks across media, sports, and tech. We proactively identified candidates who combined strategic vision with the agility to thrive in StubHub’s fast-paced, evolving environment. Each individual was carefully assessed for executive presence, global communications expertise, and the ability to lead in a highly regulated space. Close collaboration with StubHub’s executive team ensured full alignment throughout the process, resulting in a standout shortlist that surpassed expectations.

The Impact:

The successful hire brought a unique blend of consumer and tech experience from roles at Meta and Peloton, perfectly aligning with StubHub’s vision for a forward-thinking communications leader. They quickly unified StubHub’s global narrative, strengthening the brand’s presence across key markets and deepening influence with media, regulators, and the public. With a renewed, data-led media strategy and enhanced internal communications, StubHub has reinforced its market position and elevated stakeholder confidence, furthering its mission to connect fans to the events they love through impactful, consistent storytelling.